Archive for the ‘Inspiration’ Category

Is Potty Humor Rocket Science?

I have a confession I love commercials with babies. Maybe it’s because my first brand assignment was on Johnson’s Baby Products or maybe it’s because I like the potty humor, not sure. It’s certainly not because I love hanging out with babies, though, I found that part of life as a Dad way too stressful!

How to Make a Package Design Store-Check

Any new design initiative must be preceded by some form of market investigation, because without an understanding of the context within which a package or brand must communicate, any such initiative would be undertaken with a virtual blindfold on!
The aim of this article is to give some guidance and methodology, in order to make your future store-checks both effective and useful to understanding the market context and aiding the design and marketing process.

Move over 3D—Aroma and Technology Meet

Innovative Scent Delivery System Years ago, the thought of a scented e-mail or a device connected to our home entertainment centers that allows us to enjoy specific aromas while watching theater or gaming was merely fanciful. The idea that we can become part of the experience by

Exhibit Explores the Work of Donald Deskey

University of Cincinnati Showcases Pioneer Designer The legacy of design pioneer Donald Deskey will be on display starting Jan. 6 in the Reed Gallery of the College of Design, Architecture, Art and Planning. Paired with the exhibit

Enough Seriousness, What’s in Your Cabinet?

Some Food for Thought So, the branding and marketing community spends a great deal of time creating processes, and procedures. We evolve research methodologies and innovation philosophies and practices, but what about the real world? When was the last time you

The Perception of Scent

Tracy’s Scented Spaces Series This is a direct follow up to my scented diary series post on June 30th. Recently a group of teens started a protest against Abercrombie and Fitch in San Francisco, CA. Image courtesy of Teens Turning Green. The focus of the protest—the

The Path to Happiness

As the economy sputters along and the unemployment rate refuses to bend there is a lot of talk these days about the collective psyche of Americans these days and what makes people happy.

The Perfect Scented Space

Tracy’s Scented Spaces Series While on holidays with my husband I found myself inhaling the familiar aromas of one of the most perfect scented spaces—the beach. If I was to capture this famous aromatic delight in a bottle—I would begin with my vacation. When I design an aromatic experience

Wheat Thins Tweets

Wheat Thins just came out with a new advertising campaign right after my own heart. It fuses new media with traditional media in a seamless experience tied directly to the essence of the brand.

Family Movie Night Makes a Comeback

Walmart and P&G Present the Jensen Project A funny thing happened on the way to 1,000 cable and satellite stations—it became harder to find quality family entertainment on television. Gone are the days of the wonderful world of the Sunday night movie. With unlimited choices, questionable content and repetitive story lines, television programming just isn’t what [...]