University of Cincinnati Showcases Pioneer Designer The legacy of design pioneer Donald Deskey will be on display starting Jan. 6 in the Reed Gallery of the College of Design, Architecture, Art and Planning. Paired with the exhibit

Some Food for Thought So, the branding and marketing community spends a great deal of time creating processes, and procedures. We evolve research methodologies and innovation philosophies and practices, but what about the real world? When was the last time you

Tracy’s Scented Spaces Series This is a direct follow up to my scented diary series post on June 30th. Recently a group of teens started a protest against Abercrombie and Fitch in San Francisco, CA. Image courtesy of Teens Turning Green. The focus of the protest—the

As the economy sputters along and the unemployment rate refuses to bend there is a lot of talk these days about the collective psyche of Americans these days and what makes people happy.

Tracy’s Scented Spaces Series While on holidays with my husband I found myself inhaling the familiar aromas of one of the most perfect scented spaces—the beach. If I was to capture this famous aromatic delight in a bottle—I would begin with my vacation. When I design an aromatic experience

Wheat Thins just came out with a new advertising campaign right after my own heart. It fuses new media with traditional media in a seamless experience tied directly to the essence of the brand.

Walmart and P&G Present the Jensen Project A funny thing happened on the way to 1,000 cable and satellite stations—it became harder to find quality family entertainment on television. Gone are the days of the wonderful world of the Sunday night movie. With unlimited choices, questionable content and repetitive story lines, television programming just isn’t what [...]

Grassroots is a term most people associate with politics, but increasingly grassroots movements have turned their attention to food, health and wellness. People are engaged in a broad range of activities and endeavors that support causes and values in which they believe. For marketers, this presents a real opportunity—and a challenge.

Tracy’s Smell Diary Recently I had the unique opportunity to transform the Shopper Insights conference space that was held 

from July 11th to the 14th, in Chicago, into a sensory experience. USA brands (mainly) calibrated together to discuss the shopper. Presentations focused on

Forum member Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide, just got back from the Cannes Lions Ad Festival where he co-hosted a seminar with, Jim Stengel, former Global Marketing Officer of P&G.  In their seminar, Bob and Jim addressed today’s marketing and advertising disruption by asking a Burning Question