An Avenue for Sharing Ideas
Creativity is an interesting subject because it is manifested in good design. Design can be translated into various forms but in the end, it is an expression of new or inspiring ideas. I believe a
The Brand Positioning Revolution Almost all agencies worth their salt include it as one of their core competencies. Almost every client of any sophistication acknowledges its importance. And yet, it seems to me, as an
I have a confession I love commercials with babies. Maybe it’s because my first brand assignment was on Johnson’s Baby Products or maybe it’s because I like the potty humor, not sure. It’s certainly not
Any new design initiative must be preceded by some form of market investigation, because without an understanding of the context within which a package or brand must communicate, any such initiative would be undertaken with
What Do You Want, What Do You Need? It’s the first year of a new decade and while we consider and promise ourselves ways we can make this new one rewarding for our bodies and
Have the Four Ps of Marketing Become Blurred? Over at our LinkedIN Discussion Board, a lively discussion is taking place on Four Ps of Marketing. For those of you who are unfamiliar, the Four Ps
University of Cincinnati Showcases Pioneer Designer The legacy of design pioneer Donald Deskey will be on display starting Jan. 6 in the Reed Gallery of the College of Design, Architecture, Art and Planning. Paired with the
I love year-end lists… Can’t get enough of them. The week between Christmas and New Year’s Eve is meant specifically for reviewing year-end lists, at least in my book! So I thought I’d compile a
"Engagement" is the magic word when it comes to fan retention, something many brands struggle with because they lack interesting and appropriate content, consumer trust, or the wherewithal to listen and respond to the conversation
Hallmark is clearly a brand that “gets it” — it knows how to be a brand. Fulfilling the needs of its consumers, emotionally as well as functionally, and I would add that its the