CPG Branding and Marketing Forum

Who’s up and who’s down—does it really matter? BusinessWeek and Interbrand have just released their annual listing of the Best Global Brands, but who cares?

How does the overall valuation of a brand impact its marketing and advertising? What is the best method of gauging a brand’s worth? Does the list get it right? Are there any brands that you feel should make the list, but didn’t? Does the list mean anything to consumers? Does it mean anything to you?

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