An Avenue for Sharing Ideas
When you come to think about it, colour is one of the most effective tools that package designers and marketers have at their disposal, and yet it is probably one of the most overlooked.
One Industrial Design Student’s Vision of the Future File this one under the heading of “I wish I had thought of this.” Industrial design student Andrew Kim, of College for Creative Studies, has created an innovative
Are You Communicating Clearly? According to Merriam-Webster, eclectic may be defined as, “composed of elements drawn from various sources.” Better Homes and Gardens describe eclectic as, “the perfect blend of new and old elements in
I have to believe that the current Toyota brand trauma has resulted in many nervous boardroom discussions in other corporations around the world. I mean, how did one of the most sought-after and respected brands
Aromatic treasures found in wet soil, the freshness of the earth, the ripe aroma found underneath the snow and salt. Yes, for those who live in a climate of seasons with snow, a spring aroma
The sun is beginning to peak out and just on the horizon, might we finally see a category contender this summer in Flavored Malt Beverages or “Malternatives”?
Walmart Brings Back Delisted Brands As reported by Jack Neff this week in AdAge, “the world’s-biggest retailer had embarked on an ambitious program to winnow brand assortment in an effort to reduce inventory, improve margins
Understanding the Language of Scent Although it might sound silly, the aroma of a brand is a key experiential factor. So, here is the classic question; what does your brand smell like, and can you
Domino’s Sees Profits Grow from New Recipe By now we’ve all seen all the commercials and maybe even tried the new pizza recipe. Frank comments from focus groups prompted Ann Arbor based Domino’s Pizza to
Branding Beyond the Brief Elsewhere on the world wide web, there is a challenge to state the difference between a brand and a commodity in a sentence or less. Many marketers answered the challenge. After