An Avenue for Sharing Ideas
What is New Product Innovation Anyway? To me new product innovation is about predicting what consumer needs and desires will be, seeing the white space in the market and providing a solution to the future
Procter & Gamble Bets on Clean It’s hard to live in Cincinnati without following Tide laundry detergent—at least for a branding and design professional. Initially introduced in the 1940’s “America’s Washday Favorite” has become an
The Goddess of Victory Just Does It OK, Nike is beyond time-tested. Bigger than a mere institution, the swoosh is perhaps one of the most iconic brands ever. More motivating than Coca-Cola, the running
The Pop Art that Eats Like a Meal? OK, I know Campbell’s Soup is iconic. Andy Warhol made sure of that, but this lowly commodity, this pantry staple is an incredible platform for a message with
A Brand Driven into the Ground While not a consumer packaged good, the historic automaker certainly represents a easily recognized, innovative Swedish automotive nameplate. With a future in question and dealer assets at risk, what
What CPG Marketers Can Learn from Dr. Phil It seems like the idea of relationship marketing has been around for a long time, now. A very long time, indeed, if we include the relationships we
Want Some Thrills With That Rich and Thick Heritage? Another brand close to this editor’s heart is the flagship product of a company originally known for “57 varieties”. Founded in 1869, the H.J. Heinz Company
Is Thrift the New Status? A recent BrandWeek story documents the erosion of iconic brands to less-expensive private label offerings, but will this trend continue after an economic recovery? Sales figures don’t lie, but it
Swiss Army Brand Fine writing instruments, watches, flashlights, apparel and luggage are just a few of the ways that Victorinox has leveraged Swiss Army into a widely successful line of branded and licensed products around
Why you should become pallet-able with retail-ready packaging As a woman, there is always a great desire to be both strong and beautiful. We want to carry the contents and associated weight of each day