April 2011 09
I Smell a Scent Trend
Posted By : Tracy Pepe

What is a trend? For me, it is when the street meets the runway. In the world of scents, this is when a fragrance is found on the shelves of every day consumers at the

March 2011 14
Scent—Helping New Design!
Posted By : Tracy Pepe

Creativity is an interesting subject because it is manifested in good design. Design can be translated into various forms but in the end, it is an expression of new or inspiring ideas. I believe a

January 2011 17
Move over 3D—Aroma and Technology Meet
Posted By : Tracy Pepe

Innovative Scent Delivery System Years ago, the thought of a scented e-mail or a device connected to our home entertainment centers that allows us to enjoy specific aromas while watching theater or gaming was merely

November 2010 04
Outdoor TEXAS Grill
Posted By : Tracy Pepe

Tracy’s Scented Spaces Series Most of us are familiar with outdoor aromas—rich dimensions of charcoal, burning sugar, pungent BBQ sauce, roasting chicken, ribs—heavenly. For me, this is family time. A space where we enjoy each

October 2010 08
The Perception of Scent
Posted By : Tracy Pepe

Tracy’s Scented Spaces Series This is a direct follow up to my scented diary series post on June 30th. Recently a group of teens started a protest against Abercrombie and Fitch in San Francisco, CA.

September 2010 03
The Perfect Scented Space
Posted By : Tracy Pepe

Tracy’s Scented Spaces Series While on holidays with my husband I found myself inhaling the familiar aromas of one of the most perfect scented spaces—the beach. If I was to capture this famous aromatic delight

August 2010 02
The Scent of Shopper Insights
Posted By : Tracy Pepe

Tracy’s Smell Diary Recently I had the unique opportunity to transform the Shopper Insights conference space that was held 

from July 11th to the 14th, in Chicago, into a sensory experience. USA brands (mainly) calibrated

June 2010 30
Ambercrombie & Fitch—A Case Study
Posted By : Tracy Pepe

Tracy’s Smell Diary Considering scent branding is relevantly new (more of the branding world is learning how this science works), I have decided the best way to educate my readers, is to discuss relevant case

May 2010 19
Why Some Branders Get It.
Posted By : Tracy Pepe

Each day I begin my morning by evaluating the scent world through interesting articles, research, new books, marketing campaigns. Even new fine fragrance launches. I look for inspiration, hope. Each morning I also evaluate the