August 2010 20
Mobilize Your Packaging
Posted By : Lisa Baer

Three New Trends in Tech Savvy Packaging We’ve all seen ’em. Those attention-getting, conversation-starting trends. As an avid trend spotter, I’ve learned that simply citing trends does not equal the long view necessary for true

April 2010 08
Fantastic and Sustainable Design!
Posted By : Thomas Gilmore

One Industrial Design Student’s Vision of the Future File this one under the heading of “I wish I had thought of this.” Industrial design student Andrew Kim, of College for Creative Studies, has created an innovative

April 2010 06
Is Your Brand Eclectic or Just a Mess?
Posted By : Thomas Gilmore

Are You Communicating Clearly? According to Merriam-Webster, eclectic may be defined as, “composed of elements drawn from various sources.” Better Homes and Gardens describe eclectic as, “the perfect blend of new and old elements in

January 2010 19
Coors Readies for the Big Contest
Posted By : Thomas Gilmore

Can a Package Leverage Promotional Excitement? I don’t drink Coors Light, but I’ve seen the commercials on TV. The coaching press conference spots are memorable, the silver train is

January 2010 18
Is Pepsi the Newest Real Thing?
Posted By : Thomas Gilmore

Pepsico Throws Back with Real Sugar Pepsi and Mountain Dew I’m a little confused. Isn’t Pepsi the choice of a new generation—the opposite of Coke’s “Real Thing”? Although the cola was first introduced in the 1890’s,

January 2010 14
How Far Can A Brand Stretch?
Posted By : Thomas Gilmore

Ritz Opens Fun with Glitz and Sub Brands OK, I get it. Ritz is the King of Crackers (it’s alright, folks. I don’t have a cracker obsession, but my kids might). The flaky, buttery cracker’s—first

December 2009 14
Why Design Matters
Posted By : Rhonda Page

More often buying decisions are being made at the point of purchase and shoppers are being forced to sift through a lot of visual noise and confusion.