Three New Trends in Tech Savvy Packaging We’ve all seen ‘em. Those attention-getting, conversation-starting trends. As an avid trend spotter, I’ve learned that simply citing trends does not equal the long view necessary for true brand stewardship. After all, trends have short-term memories whereas
One Industrial Design Student’s Vision of the Future File this one under the heading of “I wish I had thought of this.” Industrial design student Andrew Kim, of College for Creative Studies, has created an innovative and sustainable concept on a contemporary classic. The time-tested and curved Coca-Cola package
Are You Communicating Clearly? According to Merriam-Webster, eclectic may be defined as, “composed of elements drawn from various sources.” Better Homes and Gardens describe eclectic as, “the perfect blend of new and old elements in a design that is distinctly your own.” Roget
Occasionally, I go to the grocery store and walk up and down each aisle with only one thing in mind – to see which brand will stop me. To find which seashell (package) will grab my attention as I walk along the shores of the “sea of sameness” that stretches as far as
Can a Package Leverage Promotional Excitement? I don’t drink Coors Light, but I’ve seen the commercials on TV. The coaching press conference spots are memorable, the silver train is
Pepsico Throws Back with Real Sugar Pepsi and Mountain Dew I’m a little confused. Isn’t Pepsi the choice of a new generation—the opposite of Coke’s “Real Thing”? Although the cola was first introduced in the 1890′s, this is a brand that challenges convention and attracts youth. Don’t get me wrong. I’m an advocate for the power [...]
Ritz Opens Fun with Glitz and Sub Brands OK, I get it. Ritz is the King of Crackers (it’s alright, folks. I don’t have a cracker obsession, but my kids might). The flaky, buttery cracker’s—first introduced in 1934—have always been about wealth and glamour.
More often buying decisions are being made at the point of purchase and shoppers are being forced to sift through a lot of visual noise and confusion.