April 2010 12
The Art of Abandonment
Posted By : Jeannie Chan

Recently, I noticed a new something. Perhaps it’s nothing, or perhaps it’s the beginning of a new fad in the world of advertising. Two major brands have been using self-deprecating  humor, by abandoning their past.

April 2010 08
Fantastic and Sustainable Design!
Posted By : Thomas Gilmore

One Industrial Design Student’s Vision of the Future File this one under the heading of “I wish I had thought of this.” Industrial design student Andrew Kim, of College for Creative Studies, has created an innovative

April 2010 06
Is Your Brand Eclectic or Just a Mess?
Posted By : Thomas Gilmore

Are You Communicating Clearly? According to Merriam-Webster, eclectic may be defined as, “composed of elements drawn from various sources.” Better Homes and Gardens describe eclectic as, “the perfect blend of new and old elements in

March 2010 17
Can Walmart Save the World?
Posted By : Thomas Gilmore

Retailer Announces Further Sustainability Goals Regardless of how you feel about Walmart, there’s no denying the overwhelming economic power of one of the world’s largest public corporations. The retailer from Bentonville’s relentless

December 2009 14
Why Design Matters
Posted By : Rhonda Page

More often buying decisions are being made at the point of purchase and shoppers are being forced to sift through a lot of visual noise and confusion.