Is GM squandering Saab?
A Brand Driven into the Ground
While not a consumer packaged good, the historic automaker certainly represents a easily recognized, innovative Swedish automotive nameplate. With a future in question and dealer assets at risk, what will become of this time-tested brand, as the taxpayer owned giant drive it into the ground.
Please take a look at the following post from Kurt A. Schirm, President of Virginia based International Motors, a Saab dealer concerned with potential for Saab closure.