Nike, Time-Tested #5
The Goddess of Victory Just Does It
OK, Nike is beyond time-tested. Bigger than a mere institution, the swoosh is perhaps one of the most iconic brands ever. More motivating than Coca-Cola, the running shoe company originally started as Blue Ribbon Sports in 1964 by Bill Bowerman and Philip Knight, now represents a tremendous manufacturing, marketing and retail operation with over 30,000 employees around the globe. The brand that started with a waffle iron and urethane experiment, has grown to represent strength and motivation for athletes and everyday people the world over.
With a savvy endorsement strategy, creative marketing and ongoing product innovation, Nike is one of the most powerful consumer brands the world has come to know—and we won’t even discuss Tiger Woods.