Nike, Time-Tested #5

The Goddess of Victory Just Does It

OK, Nike is beyond time-tested. Bigger than a mere institution, the swoosh is perhaps one of the most iconic brands ever. More motivating than Coca-Cola, the running shoe company originally started as Blue Ribbon Sports in 1964 by Bill Bowerman and Philip Knight, now represents a tremendous manufacturing, marketing and retail operation with over 30,000 employees around the globe. The brand that started with a waffle iron and urethane experiment, has grown to represent strength and motivation for athletes and everyday people the world over.

With a savvy endorsement strategy, creative marketing and ongoing product innovation, Nike is one of the most powerful consumer brands the world has come to know—and we won’t even discuss Tiger Woods.

Nike Website

Nike Wikipedia Entry

Leave a Reply