Campbell’s Soup, Time-Tested #4
The Pop Art that Eats Like a Meal?
OK, I know Campbell’s Soup is iconic. Andy Warhol made sure of that, but this lowly commodity, this pantry staple is an incredible platform for a message with meaning. For the past few years the folks in Camden have promoted awareness of breast cancer like many other marketers, and retailers, and football teams. The big difference is the continued recognition of this brand, despite a complete change in color and the addition of the pink ribbon. Similar to the platform that Heinz enjoys, Campbell’s soup represents a “Time-Tested” brand that can carry a message.