CPG Branding and Marketing Forum

Beloit College Releases Annual Mindset List

Every year Beloit College compiles—what was initially—a listing of an “intelligent but unprepared adolescent consciousness”. The annual listing has become a most anticipated cultural resource within academic communities, but also has significant meaning to marketers. How well do you know the today’s college freshmen? Remember, this is a generation that has grown up with the cell phone and has never needed to write in cursive—let alone use email. And the class of 2014 doesn’t remember a day when adhesive strips weren’t available in a variety of skin tones.

Beloit College’s Mindset List for the Class of 2014