Could your brand be threatened by pirating? A recent story has hit a number of news outlets and got me thinking…

Bryan Pearson, President and CEO of LoyaltyOne, has just written a new book outlining how to unlock the key to relevancy and build trust with your consumers. By describing how to turn customer information into customer intimacy, Bryan provides both compelling examples and actionable tools to make better sense of data and build better relationships. [...]

CPG Branding and Marketing Forum member Laura Ries has just written a new book attacking Positioning, the marketing classic that has sold more than 1.4 million copies. Learn more about Visual Hammer, by Laura at CPG Branding’s book section.

CPG Branding and Marketing Forum members Herb Meyers and Richard Gerstman share their first-hand experiences of leading the design consultancy Gerstman+Meyers, describing professional successes and their personal fulfillment. Learn more about Business Ours: Starting Out and Building Your Own Business, by Herb Meyers and Richard Gerstman at CPG Branding’s book section.

What is a trend? For me, it is when the street meets the runway. In the world of scents, this is when a fragrance is found on the shelves of every day consumers at the same time that it is being used as the main ingredient of some new fine fragrance launches. For

Creativity is an interesting subject because it is manifested in good design. Design can be translated into various forms but in the end, it is an expression of new or inspiring ideas. I believe a few recognize the energy as God or Intuition speaks to them through one of

We’re excited to welcome you aboard our flight today — we’re a Mars-based flight crew and anticipate flying time of approximately 5 years and 6 months.

Any new design initiative must be preceded by some form of market investigation, because without an understanding of the context within which a package or brand must communicate, any such initiative would be undertaken with a virtual blindfold on!
The aim of this article is to give some guidance and methodology, in order to make your future store-checks both effective and useful to understanding the market context and aiding the design and marketing process.

Innovative Scent Delivery System Years ago, the thought of a scented e-mail or a device connected to our home entertainment centers that allows us to enjoy specific aromas while watching theater or gaming was merely fanciful. The idea that we can become part of the experience by

What Do You Want, What Do You Need? It’s the first year of a new decade and while we consider and promise ourselves ways we can make this new one rewarding for our bodies and souls, as strategists and marketers