August 2012 07
New Book by Bryan Pearson
Posted By : Thomas Gilmore
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Bryan Pearson, President and CEO of LoyaltyOne, has just written a new book outlining how to unlock the key to relevancy and build trust with your consumers. By describing how to turn customer information into

May 2012 18
New Book by Laura Ries
Posted By : Thomas Gilmore
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CPG Branding and Marketing Forum member Laura Ries has just written a new book attacking Positioning, the marketing classic that has sold more than 1.4 million copies. Learn more about Visual Hammer, by Laura at

April 2012 29
New Book by Founders of Gerstman+Meyers
Posted By : Thomas Gilmore
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CPG Branding and Marketing Forum members Herb Meyers and Richard Gerstman share their first-hand experiences of leading the design consultancy Gerstman+Meyers, describing professional successes and their personal fulfillment. Learn more about Business Ours: Starting Out and

April 2011 09
I Smell a Scent Trend
Posted By : Tracy Pepe

What is a trend? For me, it is when the street meets the runway. In the world of scents, this is when a fragrance is found on the shelves of every day consumers at the

March 2011 14
Scent—Helping New Design!
Posted By : Tracy Pepe

Creativity is an interesting subject because it is manifested in good design. Design can be translated into various forms but in the end, it is an expression of new or inspiring ideas. I believe a

January 2011 18
How to Make a Package Design Store-Check
Posted By : Rowland Heming

Any new design initiative must be preceded by some form of market investigation, because without an understanding of the context within which a package or brand must communicate, any such initiative would be undertaken with

January 2011 17
Move over 3D—Aroma and Technology Meet
Posted By : Tracy Pepe

Innovative Scent Delivery System Years ago, the thought of a scented e-mail or a device connected to our home entertainment centers that allows us to enjoy specific aromas while watching theater or gaming was merely

January 2011 10
Brand Resolutions
Posted By : Rochelle Fainstein

What Do You Want, What Do You Need? It’s the first year of a new decade and while we consider and promise ourselves ways we can make this new one rewarding for our bodies and