Archive for the ‘Value’ Category

Counterfeiting the World’s Greatest Condiment…

Could your brand be threatened by pirating? A recent story has hit a number of news outlets and got me thinking…

Move over 3D—Aroma and Technology Meet

Innovative Scent Delivery System Years ago, the thought of a scented e-mail or a device connected to our home entertainment centers that allows us to enjoy specific aromas while watching theater or gaming was merely fanciful. The idea that we can become part of the experience by

The Perfect Scented Space

Tracy’s Scented Spaces Series While on holidays with my husband I found myself inhaling the familiar aromas of one of the most perfect scented spaces—the beach. If I was to capture this famous aromatic delight in a bottle—I would begin with my vacation. When I design an aromatic experience

Where Do You Find Trust?

Grassroot Efforts Provide Meaning There is a lot of discussion now about the power of your friends online. They have the ability to recommend products, services, websites and even other friends. But how much do we trust those recommendations? Most of these people are not in our lives everyday.

Value over Price

As the economy recovers, value means appealing to consumers’ lifestyles, not just their pocketbooks Undoubtedly, the economic challenges of recent times have changed the face of American consumerism. Shoppers are rethinking their concept of value in all of their

Driving Value Online

Information Is Not Enough A recent National Grocers Association study confirmed what we already know — 75% of consumers use the Internet on a regular basis to learn about nutrition issues. That’s more than any other source. So, it’s no surprise that nearly every healthy brand has a website,

Can Walmart Save the World?

Retailer Announces Further Sustainability Goals Regardless of how you feel about Walmart, there’s no denying the overwhelming economic power of one of the world’s largest public corporations. The retailer from Bentonville’s relentless

I’m In Love

Reflections on Romance With Valentine’s day coming up I thought I would publicly declare that I’m in love! Its a rare occasion to have such a great experience with a brand that you fall in love. In this

Value: The Old Rules No Longer Apply

Have you noticed how our shopping habits are changing? : Consumers today are choosing to trade up towards the purchase of quality and luxury products, but at the same time these same consumers, are also accepting more and more to buy private label products and to shop at the hard discounters. It seems our definition of Value is changing, increasingly private labels are being seen as a quality alternative to major brands.