January 2011 17
Move over 3D—Aroma and Technology Meet
Posted By : Tracy Pepe

Innovative Scent Delivery System Years ago, the thought of a scented e-mail or a device connected to our home entertainment centers that allows us to enjoy specific aromas while watching theater or gaming was merely

September 2010 03
The Perfect Scented Space
Posted By : Tracy Pepe

Tracy’s Scented Spaces Series While on holidays with my husband I found myself inhaling the familiar aromas of one of the most perfect scented spaces—the beach. If I was to capture this famous aromatic delight

July 2010 01
Where Do You Find Trust?
Posted By : Steve Friedman

Grassroot Efforts Provide Meaning There is a lot of discussion now about the power of your friends online. They have the ability to recommend products, services, websites and even other friends. But how much do

June 2010 15
Value over Price
Posted By : Steve Friedman

As the economy recovers, value means appealing to consumers’ lifestyles, not just their pocketbooks Undoubtedly, the economic challenges of recent times have changed the face of American consumerism. Shoppers are rethinking their concept of value

May 2010 06
Driving Value Online
Posted By : Steve Friedman

Information Is Not Enough A recent National Grocers Association study confirmed what we already know — 75% of consumers use the Internet on a regular basis to learn about nutrition issues. That’s more than any

March 2010 17
Can Walmart Save the World?
Posted By : Thomas Gilmore

Retailer Announces Further Sustainability Goals Regardless of how you feel about Walmart, there’s no denying the overwhelming economic power of one of the world’s largest public corporations. The retailer from Bentonville’s relentless

February 2010 09
I’m In Love
Posted By : Rhonda Page

Reflections on Romance With Valentine’s day coming up I thought I would publicly declare that I’m in love! Its a rare occasion to have such a great experience with a brand that you fall in

February 2010 08
Value: The Old Rules No Longer Apply
Posted By : Rowland Heming

Have you noticed how our shopping habits are changing? : Consumers today are choosing to trade up towards the purchase of quality and luxury products, but at the same time these same consumers, are also