Archive for the ‘Events’ Category

Innovate, Plan, Execute

CPG Branding and Marketing Forum is partnering with Innovation Enterprise at this years exclusive CPG Forecasting & Planning Summit, taking place in Chicago May 21 & 22.

Announcing the 2013 REBRAND 100 Global Awards!

Enter by September 26, 2012. Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for case studies on effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet business goals.

Exhibit Explores the Work of Donald Deskey

University of Cincinnati Showcases Pioneer Designer The legacy of design pioneer Donald Deskey will be on display starting Jan. 6 in the Reed Gallery of the College of Design, Architecture, Art and Planning. Paired with the exhibit

Outdoor TEXAS Grill

Tracy’s Scented Spaces Series Most of us are familiar with outdoor aromas—rich dimensions of charcoal, burning sugar, pungent BBQ sauce, roasting chicken, ribs—heavenly. For me, this is family time. A space where we enjoy each other’s company, and an opportunity where my brother-in-law gets

Sustainable Life Media to host SB Seminars

Join L’Oreal, Poet, Duro Bag, Kendall-Jackson, Pottery Barn, Lenzing Fibers, Logico, Columbia University and many others at SB Seminars this Fall! SB Seminars instructors are classroom veterans and Sustainability Pros. Find out who these teachers are and what they can teach you (and sign up before all seats are filled):

CPG Branding to Partner with IIR

CPG Branding and Marketing Forum is proud to announce a media partnership with IIR’s Destination Design Management conference in San Francisco this February.

The Perception of Scent

Tracy’s Scented Spaces Series This is a direct follow up to my scented diary series post on June 30th. Recently a group of teens started a protest against Abercrombie and Fitch in San Francisco, CA. Image courtesy of Teens Turning Green. The focus of the protest—the

The Perfect Scented Space

Tracy’s Scented Spaces Series While on holidays with my husband I found myself inhaling the familiar aromas of one of the most perfect scented spaces—the beach. If I was to capture this famous aromatic delight in a bottle—I would begin with my vacation. When I design an aromatic experience

3 Forum Members to Speak at Conference

Marketing Experts Share Fresh Thinking CPG Branding and Marketing Forum Members—Marty Neumeier, Laura Ries and Bob Gilbreath—will join ten other industry mavericks, best-selling authors and world-renowned marketing experts at Brand ManageCamp 2010 in Las Vegas. Focused on

The Scent of Shopper Insights

Tracy’s Smell Diary Recently I had the unique opportunity to transform the Shopper Insights conference space that was held 

from July 11th to the 14th, in Chicago, into a sensory experience. USA brands (mainly) calibrated together to discuss the shopper. Presentations focused on