Consumers are beginning to express their desire for more sustainable products. But by and large, green products are not making themselves easy to love. Lance Hosey, who keynoted at the recent Sustainable Brands conference, believes there’s still a fundamental disconnect between form and function in green product design . Simply put, products that are more sustainable tend to [...]
My job is creating futureproof brands for clients. I believe those brands are built on sustainability, innovation, design, insight and sociability. Among these attributes, insight has a special place. Get it right, and your brand lines up with what tomorrow’s consumers demand. Get it wrong, and you become the next
Join L’Oreal, Poet, Duro Bag, Kendall-Jackson, Pottery Barn, Lenzing Fibers, Logico, Columbia University and many others at SB Seminars this Fall! SB Seminars instructors are classroom veterans and Sustainability Pros. Find out who these teachers are and what they can teach you (and sign up before all seats are filled):
As all the forward-thinking players of the CPG market ramp up their efforts in reducing carbon footprint through packaging innovation, creating packaging that is fully recyclable, lighter and more locally distributed, the wine category in particular has seen some
One Industrial Design Student’s Vision of the Future File this one under the heading of “I wish I had thought of this.” Industrial design student Andrew Kim, of College for Creative Studies, has created an innovative and sustainable concept on a contemporary classic. The time-tested and curved Coca-Cola package
Sustainable Brands ’10 CPG Branding and Marketing Forum is proud to announce sponsorship of Sustainable Life Media’s SB’10 conference in
Retailer Announces Further Sustainability Goals Regardless of how you feel about Walmart, there’s no denying the overwhelming economic power of one of the world’s largest public corporations. The retailer from Bentonville’s relentless
Cheers to Veuve Clicquot and the Trend of Luxurious Sustainability The French champagne brand Veuve Clicquot has a history of being progressive. In 1805 Mdme Clicquot Ponsardin made history when she assumed the
AIGA Cincinnati 2nd Annual Green Salon Planning has begun on the AIGA Cincinnati 2nd Annual Green Salon. We are actively recruiting individuals to become panelists for this year’s event. If you are interested, please submit a proposal to become part of an exciting panel of speakers sharing ideas
AIGA Cincinnati’s first Green Salon provided an exciting opportunity for Cincinnati-area designers to share ideas, learn and discuss trends in design through the innovation of sustainable practices. Moderated by Marc Alt of the Center for Sustainable Design in New York, the panel provided varied business and design perspectives and fielded questions
