Could your brand be threatened by pirating? A recent story has hit a number of news outlets and got me thinking…

Start with Uncomfortable Questions. Last week, I delivered a talk on motivating consumers to action. My formula for success boiled down to two simple fundamentals. Understand yourself, and understand your customer.

AdAge reports that Australia has ruled in favor of plain packaging requirement across all tobacco brands. Regardless of how you feel about the product, is uniform packaging the end of big tobacco? If the product becomes stripped of brand equity and visual recognition, is there a need to compensate a

Enter by September 26, 2012. Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for case studies on effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet business goals.

4 Things Each Can Do To Build It The Client and Agency relationship is typically an evolving, and at times, interesting dynamic in its mix of corporate political formality and genuine human interaction. At its best the relationship is a true partnership built on mutual respect. At its worst it is

My job is creating futureproof brands for clients. I believe those brands are built on sustainability, innovation, design, insight and sociability. Among these attributes, insight has a special place. Get it right, and your brand lines up with what tomorrow’s consumers demand. Get it wrong, and you become the next

We live in a time of unprecedented chaos. Whether it’s economic, environmental, technological or cultural uncertainty, the world we inhabit isn’t easy for people, or brands to navigate.

What is a trend? For me, it is when the street meets the runway. In the world of scents, this is when a fragrance is found on the shelves of every day consumers at the same time that it is being used as the main ingredient of some new fine fragrance launches. For

Are You Just Hoping for a Repeat? I just recently finished teaching an intensive weekend marketing course at NYU—all about building the brand experience. Toward the end of the class I do a section on “making good choices”. I believe that the secret to successful marketing lies with making good

Creativity is an interesting subject because it is manifested in good design. Design can be translated into various forms but in the end, it is an expression of new or inspiring ideas. I believe a few recognize the energy as God or Intuition speaks to them through one of