August 2013 14
Announcing the 2014 REBRAND 100® Global Awards!
Posted By : admin
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Enter by September 25, 2013! Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for

May 2013 07
BASF, And The Magic Of Human Chemistry
Posted By : Marc Stoiber

A key element of futureproof brands is innovation. As someone with a particular interest in building tough, resilient brands of the future, I’m always curious how big companies keep their innovation, well, innovative.

September 2012 27
Want a Futureproof Brand?
Posted By : Marc Stoiber
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Start with Uncomfortable Questions. Last week, I delivered a talk on motivating consumers to action. My formula for success boiled down to two simple fundamentals. Understand yourself, and understand your customer.

August 2012 15
Is This the End of Branding as We Know It?
Posted By : Thomas Gilmore
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AdAge reports that Australia has ruled in favor of plain packaging requirement across all tobacco brands. Regardless of how you feel about the product, is uniform packaging the end of big tobacco? If the product

August 2012 09
Announcing the 2013 REBRAND 100 Global Awards!
Posted By : Thomas Gilmore
Comments Off on Announcing the 2013 REBRAND 100 Global Awards!

Enter by September 26, 2012. Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for

July 2012 17
The Client and Agency Relationship
Posted By : Michael Giardina
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4 Things Each Can Do To Build It The Client and Agency relationship is typically an evolving, and at times, interesting dynamic in its mix of corporate political formality and genuine human interaction. At its

June 2012 05
Is Your Brand Ready to Tap the Green Affluents?
Posted By : Marc Stoiber
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My job is creating futureproof brands for clients. I believe those brands are built on sustainability, innovation, design, insight and sociability. Among these attributes, insight has a special place. Get it right, and your brand

April 2011 09
I Smell a Scent Trend
Posted By : Tracy Pepe

What is a trend? For me, it is when the street meets the runway. In the world of scents, this is when a fragrance is found on the shelves of every day consumers at the