Archive for the ‘Branding’ Category

What Future for Brand Design Companies?

The last 50 years has seen a rise in the realisation of the power of brand design, coming from what was before, just a part of the advertising process, today, brand design has become one of the principal ways in which brands and products communicate with their customers.

Announcing the 2014 REBRAND 100® Global Awards!

Enter by September 25, 2013! Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for case studies on effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet business goals. Showcased [...]

Counterfeiting the World’s Greatest Condiment…

Could your brand be threatened by pirating? A recent story has hit a number of news outlets and got me thinking…

Want a Futureproof Brand?

Start with Uncomfortable Questions. Last week, I delivered a talk on motivating consumers to action. My formula for success boiled down to two simple fundamentals. Understand yourself, and understand your customer.

Is This the End of Branding as We Know It?

AdAge reports that Australia has ruled in favor of plain packaging requirement across all tobacco brands. Regardless of how you feel about the product, is uniform packaging the end of big tobacco? If the product becomes stripped of brand equity and visual recognition, is there a need to compensate a

Announcing the 2013 REBRAND 100 Global Awards!

Enter by September 26, 2012. Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for case studies on effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet business goals.

Targeting Moms. Forgetting Dads.

With the London Olympics underway, there has been much discussions about the commercials being aired during the Games.  At a recent #blogchat, one question that was heatedly debated was the female-oriented P&G commercials.  P&G had long used the slogan “Proud Sponsor of Moms”.

The Client and Agency Relationship

4 Things Each Can Do To Build It The Client and Agency relationship is typically an evolving, and at times, interesting dynamic in its mix of corporate political formality and genuine human interaction. At its best the relationship is a true partnership built on mutual respect. At its worst it is

Designing Sustainability That Sells

Consumers are beginning to express their desire for more sustainable products. But by and large, green products are not making themselves easy to love. Lance Hosey, who keynoted at the recent Sustainable Brands conference, believes there’s still a fundamental disconnect between form and function in green product design . Simply put, products that are more sustainable tend to [...]

New Book by Laura Ries

CPG Branding and Marketing Forum member Laura Ries has just written a new book attacking Positioning, the marketing classic that has sold more than 1.4 million copies. Learn more about Visual Hammer, by Laura at CPG Branding’s book section.