Archive for the ‘Uncategorized’ Category

The World’s Most Admired Companies—Really?

For many years, I have looked forward to studying Fortune’s Most Admired Companies. It was credible, it was influential and it translated positively into building corporate reputation. But that was in simpler times when it was possible to dominate the media

Scent—Helping New Design!

Creativity is an interesting subject because it is manifested in good design. Design can be translated into various forms but in the end, it is an expression of new or inspiring ideas. I believe a few recognize the energy as God or Intuition speaks to them through one of

Move over 3D—Aroma and Technology Meet

Innovative Scent Delivery System Years ago, the thought of a scented e-mail or a device connected to our home entertainment centers that allows us to enjoy specific aromas while watching theater or gaming was merely fanciful. The idea that we can become part of the experience by

Banking—a new scented space, kind of…

Today I experienced one of the worst scented spaces I’ve encountered to date. I was standing in line at my local bank, prepared to discuss some issues with the teller and out of nowhere I heard a soft “psst”. The next thing I knew, a foul rendition of a tropical

The Perfect Scented Space

Tracy’s Scented Spaces Series While on holidays with my husband I found myself inhaling the familiar aromas of one of the most perfect scented spaces—the beach. If I was to capture this famous aromatic delight in a bottle—I would begin with my vacation. When I design an aromatic experience

Mobilize Your Packaging

Three New Trends in Tech Savvy Packaging We’ve all seen ‘em. Those attention-getting, conversation-starting trends. As an avid trend spotter, I’ve learned that simply citing trends does not equal the long view necessary for true brand stewardship. After all, trends have short-term memories whereas

The Scent of Shopper Insights

Tracy’s Smell Diary Recently I had the unique opportunity to transform the Shopper Insights conference space that was held 

from July 11th to the 14th, in Chicago, into a sensory experience. USA brands (mainly) calibrated together to discuss the shopper. Presentations focused on

Forum Update

Did you know there are over 4,500 select members of the CPG Branding and Marketing Forum on Linkedin and that marketers from almost 1,075 cities in 55 countries around the globe have visited this site?

Is Your Brand Eclectic or Just a Mess?

Are You Communicating Clearly? According to Merriam-Webster, eclectic may be defined as, “composed of elements drawn from various sources.” Better Homes and Gardens describe eclectic as, “the perfect blend of new and old elements in a design that is distinctly your own.” Roget

I Love to Be Inspired

In my last post about “Podcamp 2010″ I talked about the notion of the unconference for anyone interested in exploring the cutting-edge of social media. I don’t want to be redundant here but If you stick with my slight repetition you’ll see where I’m going with