Author Archive

Is This the End of Branding as We Know It?

AdAge reports that Australia has ruled in favor of plain packaging requirement across all tobacco brands. Regardless of how you feel about the product, is uniform packaging the end of big tobacco? If the product becomes stripped of brand equity and visual recognition, is there a need to compensate a

Announcing the 2013 REBRAND 100 Global Awards!

Enter by September 26, 2012. Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for case studies on effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet business goals.

New Book by Bryan Pearson

Bryan Pearson, President and CEO of LoyaltyOne, has just written a new book outlining how to unlock the key to relevancy and build trust with your consumers. By describing how to turn customer information into customer intimacy, Bryan provides both compelling examples and actionable tools to make better sense of data and build better relationships. [...]

New Book by Laura Ries

CPG Branding and Marketing Forum member Laura Ries has just written a new book attacking Positioning, the marketing classic that has sold more than 1.4 million copies. Learn more about Visual Hammer, by Laura at CPG Branding’s book section.

New Book by Founders of Gerstman+Meyers

CPG Branding and Marketing Forum members Herb Meyers and Richard Gerstman share their first-hand experiences of leading the design consultancy Gerstman+Meyers, describing professional successes and their personal fulfillment. Learn more about Business Ours: Starting Out and Building Your Own Business, by Herb Meyers and Richard Gerstman at CPG Branding’s book section.

Shape the Future at the Sustainable Brands Conference

Join the conversation with leading companies such as 3M, AT&T, BASF, Coca-Cola, Dannon, Ford, Harley-Davidson, HP, Life Technology, Johnson & Johnson, Nike, Nestlé, Novozyme, Philips, SAP, Target, Walmart.com, Unilever, UPS, and more—but also with

Gravity Free 2012

Design Conference in Chicago, May 1-2 Join two hundred top designers from companies such as Boeing, Chick-fil-A, Cirque du Soleil, Edmunds.com, facebook, IDEO, JP Morgan, PetSmart, Polaris, Raytheon, and

Entry Discount for Forum Members

Anaezi Modu, Founder and CEO of REBRAND™ has graciously offered to extend all members of the CPG Branding and Marketing Forum a $100 discount if they enter the 2012 REBRAND 100 Global Awards. Anaezi has been a longtime member of our forum and has worked tirelessly in support of the branding community through her work at REBRAND™. [...]

Exhibit Explores the Work of Donald Deskey

University of Cincinnati Showcases Pioneer Designer The legacy of design pioneer Donald Deskey will be on display starting Jan. 6 in the Reed Gallery of the College of Design, Architecture, Art and Planning. Paired with the exhibit

Enough Seriousness, What’s in Your Cabinet?

Some Food for Thought So, the branding and marketing community spends a great deal of time creating processes, and procedures. We evolve research methodologies and innovation philosophies and practices, but what about the real world? When was the last time you