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CPG Branding and Marketing Forum

CPG Branding and Marketing Forum

An Avenue for Sharing Ideas

January 2010 22
The “Stopper.” Why DID that stop me?
Posted By : Tom Huetz
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Occasionally, I go to the grocery store and walk up and down each aisle with only one thing in mind – to see which brand will stop me. To find which seashell (package) will grab

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