An Avenue for Sharing Ideas
Information Is Not Enough A recent National Grocers Association study confirmed what we already know — 75% of consumers use the Internet on a regular basis to learn about nutrition issues. That’s more than any
Spring is in the Air “Best spring fragrance store window I have seen, you want to plunge in that smell” – Marc Gobé CPG Branding and Marketing Forum member Marc Gobé, President of Emotional Branding,
When you come to think about it, colour is one of the most effective tools that package designers and marketers have at their disposal, and yet it is probably one of the most overlooked.
Ever so often, I find a research study and breath a deep breath of relief. Recently a researcher Leslie Vosshall of Rockefeller University presented a five-year study to a group of academics in New York.
Are You Communicating Clearly? According to Merriam-Webster, eclectic may be defined as, “composed of elements drawn from various sources.” Better Homes and Gardens describe eclectic as, “the perfect blend of new and old elements in
Aromatic treasures found in wet soil, the freshness of the earth, the ripe aroma found underneath the snow and salt. Yes, for those who live in a climate of seasons with snow, a spring aroma
Understanding the Language of Scent Although it might sound silly, the aroma of a brand is a key experiential factor. So, here is the classic question; what does your brand smell like, and can you
Domino’s Sees Profits Grow from New Recipe By now we’ve all seen all the commercials and maybe even tried the new pizza recipe. Frank comments from focus groups prompted Ann Arbor based Domino’s Pizza to
Branding Beyond the Brief Elsewhere on the world wide web, there is a challenge to state the difference between a brand and a commodity in a sentence or less. Many marketers answered the challenge. After
Shopping the Retail Attraction that Jim Bonaminio Built. In last week’s post on Tabasco I mentioned a local retailer that many of you, I’m sure, have never heard of before. Jungle Jim’s International Market is