April 2010 01
I Love to Be Inspired
Posted By : Rhonda Page

In my last post about “Podcamp 2010″ I talked about the notion of the unconference for anyone interested in exploring the cutting-edge of social media. I don’t want to be redundant here but If you

February 2010 09
I’m In Love
Posted By : Rhonda Page

Reflections on Romance With Valentine’s day coming up I thought I would publicly declare that I’m in love! Its a rare occasion to have such a great experience with a brand that you fall in

January 2010 28
Is There Only One Right Answer?
Posted By : Rhonda Page

"the lack of real innovation in business is because “we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo”

January 2010 13
Innovation and Ketchup Flavored Candy
Posted By : Rhonda Page

What is New Product Innovation Anyway? To me new product innovation is about predicting what consumer needs and desires will be, seeing the white space in the market and providing a solution to the future

January 2010 09
Farewell to a Canadian Branding Icon
Posted By : Rhonda Page

Don Watt, 1936 – 2009 Don passed away suddenly and unexpectedly on Wednesday December 23, 2009 at age 73. He was a true leader in our industry throughout North America and made his mark on

December 2009 14
Why Design Matters
Posted By : Rhonda Page

More often buying decisions are being made at the point of purchase and shoppers are being forced to sift through a lot of visual noise and confusion.