April 2011 11
Dimensions of Compatibility
Posted By : Jeff Boron

How does a brand make the transition from merely being well thought of to becoming beloved by its customers? Is it just about creating a great product or service, or does it

December 2010 24
How To Drive Sustainable Brand Engagement…
Posted By : Matt Simpson

"Engagement" is the magic word when it comes to fan retention, something many brands struggle with because they lack interesting and appropriate content, consumer trust, or the wherewithal to listen and respond to the conversation

December 2010 21
Why More Brands Are Joining Facebook…
Posted By : Matt Simpson

It's no secret: if you want to connect with consumers, especially that valuable 18-34 demographic, you had better be online. While many of us are still in the habit of considering Google the be-all end-all

November 2010 23
Facebook Leads Way for Online Coupons
Posted By : Matt Simpson

4 Reasons to Distribute CPG Coupons on Facebook Fan Pages Coupons are nothing new to CPG marketers. However, coupon distribution is increasingly moving online with Facebook leading the way. Here are four reasons CPG marketers

August 2010 20
Mobilize Your Packaging
Posted By : Lisa Baer

Three New Trends in Tech Savvy Packaging We’ve all seen ’em. Those attention-getting, conversation-starting trends. As an avid trend spotter, I’ve learned that simply citing trends does not equal the long view necessary for true

May 2010 06
Driving Value Online
Posted By : Steve Friedman

Information Is Not Enough A recent National Grocers Association study confirmed what we already know — 75% of consumers use the Internet on a regular basis to learn about nutrition issues. That’s more than any

February 2010 02
How Hot Do You Like It?
Posted By : Thomas Gilmore

Tabasco Heats Things Up with Social Media Facebook asked me to become a fan of Tabasco the other day. Of course, I responded immediately. I’ve been a Tabasco enthusiast for as long as I can remember. While