Posts Tagged ‘social media’

Dimensions of Compatibility

How does a brand make the transition from merely being well thought of to becoming beloved by its customers? Is it just about creating a great product or service, or does it

How To Drive Sustainable Brand Engagement…

“Engagement” is the magic word when it comes to fan retention, something many brands struggle with because they lack interesting and appropriate content, consumer trust, or the wherewithal to listen and respond to the conversation consumers are having about them.

Why More Brands Are Joining Facebook…

It’s no secret: if you want to connect with consumers, especially that valuable 18-34 demographic, you had better be online. While many of us are still in the habit of considering Google the be-all end-all of online companies, the reality is that Facebook stole Google’s crown in 2010, both in terms of visits as well as engagement (the average Facebook user spends 7 hours a month on the site!).

Facebook Leads Way for Online Coupons

4 Reasons to Distribute CPG Coupons on Facebook Fan Pages Coupons are nothing new to CPG marketers. However, coupon distribution is increasingly moving online with Facebook leading the way. Here are four reasons CPG marketers are

Mobilize Your Packaging

Three New Trends in Tech Savvy Packaging We’ve all seen ‘em. Those attention-getting, conversation-starting trends. As an avid trend spotter, I’ve learned that simply citing trends does not equal the long view necessary for true brand stewardship. After all, trends have short-term memories whereas

Driving Value Online

Information Is Not Enough A recent National Grocers Association study confirmed what we already know — 75% of consumers use the Internet on a regular basis to learn about nutrition issues. That’s more than any other source. So, it’s no surprise that nearly every healthy brand has a website,

How Hot Do You Like It?

Tabasco Heats Things Up with Social Media Facebook asked me to become a fan of Tabasco the other day. Of course, I responded immediately. I’ve been a Tabasco enthusiast for as long as I can remember. While I’m a proponent of a great many consumer products, only a few rank highly enough to be “fan-worthy” on the [...]