“Engagement” is the magic word when it comes to fan retention, something many brands struggle with because they lack interesting and appropriate content, consumer trust, or the wherewithal to listen and respond to the conversation consumers are having about them.
Reflections on Romance With Valentine’s day coming up I thought I would publicly declare that I’m in love! Its a rare occasion to have such a great experience with a brand that you fall in love. In this
What CPG Marketers Can Learn from Dr. Phil It seems like the idea of relationship marketing has been around for a long time, now. A very long time, indeed, if we include the relationships we (and generations before us) have had with our local merchants such as the hairstylist or accountant. And now that