Posts Tagged ‘Innovation’

Apple Seed Innovation

A biological study on animal behavior observed that “when a territory holder is challenged by a rival, the owner almost always wins the contest.” The study furthermore revealed that, “animals, including people, fight harder to prevent losses than to achieve gains.”  This phenomenon was extrapolated on in Daniel Kahneman’s book, “Thinking Fast & Slow”, which [...]

BASF, And The Magic Of Human Chemistry

A key element of futureproof brands is innovation. As someone with a particular interest in building tough, resilient brands of the future, I’m always curious how big companies keep their innovation, well, innovative.

The Precautionary Principle of Marketing

In 1999 there was a meeting of prestigious environmentalists and academics promoting a theory of thought around environmental policymaking called “The Precautionary Principle”. In its strictest sense, and broken down to its most basic tenet, the principle states that “ultimate precaution should trump all other considerations in future

Can Your Brand See the Footprints of the Future?

We live in a time of unprecedented chaos. Whether it’s economic, environmental, technological or cultural uncertainty, the world we inhabit isn’t easy for people, or brands to navigate.

Fantastic and Sustainable Design!

One Industrial Design Student’s Vision of the Future File this one under the heading of “I wish I had thought of this.” Industrial design student Andrew Kim, of College for Creative Studies, has created an innovative and sustainable concept on a contemporary classic. The time-tested and curved Coca-Cola package

Is this America’s Best Supermarket Ever?

Shopping the Retail Attraction that Jim Bonaminio Built. In last week’s post on Tabasco I mentioned a local retailer that many of you, I’m sure, have never heard of before. Jungle Jim’s International Market is a local treasure in Cincinnati. Shopping at this store isn’t so much a weekly chore as it is a fantastic

Innovation

“It’s not the things we look at, but the way we look at things”

The question is, how can we promote innovation on a regular basis and harness it throughout our professional lives for ourselves, or the collective benefit of our companies and our customers?