Posts Tagged ‘In-Store’

Is Your Brand Eclectic or Just a Mess?

Are You Communicating Clearly? According to Merriam-Webster, eclectic may be defined as, “composed of elements drawn from various sources.” Better Homes and Gardens describe eclectic as, “the perfect blend of new and old elements in a design that is distinctly your own.” Roget

Have Brands and Retailers Hit a Tipping Point?

Walmart Brings Back Delisted Brands As reported by Jack Neff this week in AdAge, “the world’s-biggest retailer had embarked on an ambitious program to winnow brand assortment in an effort to reduce inventory, improve margins

Is this America’s Best Supermarket Ever?

Shopping the Retail Attraction that Jim Bonaminio Built. In last week’s post on Tabasco I mentioned a local retailer that many of you, I’m sure, have never heard of before. Jungle Jim’s International Market is a local treasure in Cincinnati. Shopping at this store isn’t so much a weekly chore as it is a fantastic

The “Stopper.” Why DID that stop me?

Occasionally, I go to the grocery store and walk up and down each aisle with only one thing in mind – to see which brand will stop me. To find which seashell (package) will grab my attention as I walk along the shores of the “sea of sameness” that stretches as far as