“Engagement” is the magic word when it comes to fan retention, something many brands struggle with because they lack interesting and appropriate content, consumer trust, or the wherewithal to listen and respond to the conversation consumers are having about them.
It’s no secret: if you want to connect with consumers, especially that valuable 18-34 demographic, you had better be online. While many of us are still in the habit of considering Google the be-all end-all of online companies, the reality is that Facebook stole Google’s crown in 2010, both in terms of visits as well as engagement (the average Facebook user spends 7 hours a month on the site!).
4 Reasons to Distribute CPG Coupons on Facebook Fan Pages Coupons are nothing new to CPG marketers. However, coupon distribution is increasingly moving online with Facebook leading the way. Here are four reasons CPG marketers are
Enabling Runners to Just Do It Clients ask me all the time: “Should we get into social media”? And I say the same thing every time: “Wrong question”! The question isn’t “should” it’s “how”! Almost every brand should participate in social
The Long Tail of Social Media PR In PR 2.0, you don’t have to push product placement on cooking shows. You don’t even have to woo influential mom bloggers. No, social media success can be found further
Information Is Not Enough A recent National Grocers Association study confirmed what we already know — 75% of consumers use the Internet on a regular basis to learn about nutrition issues. That’s more than any other source. So, it’s no surprise that nearly every healthy brand has a website,