Posts Tagged ‘consumers’

Dimensions of Compatibility

How does a brand make the transition from merely being well thought of to becoming beloved by its customers? Is it just about creating a great product or service, or does it

Building Grassroots Success

Grassroots is a term most people associate with politics, but increasingly grassroots movements have turned their attention to food, health and wellness. People are engaged in a broad range of activities and endeavors that support causes and values in which they believe. For marketers, this presents a real opportunity—and a challenge.