Posted on August 3, 2010, 8:39 am, by Steve Friedman.
Grassroots is a term most people associate with politics, but increasingly grassroots movements have turned their attention to food, health and wellness. People are engaged in a broad range of activities and endeavors that support causes and values in which they believe. For marketers, this presents a real opportunity—and a challenge.
Posted on May 27, 2010, 9:43 am, by Steve Friedman.
A Discussion About Personalization and Community At a recent Mediabistro conference, innovative women across diverse industries came together to discuss the state of media today and where it’s headed. From speaker to speaker, two key trends kept working their way into the conversation:
