A biological study on animal behavior observed that “when a territory holder is challenged by a rival, the owner almost always wins the contest.” The study furthermore revealed that, “animals, including people, fight harder to prevent losses than to achieve gains.” This phenomenon was extrapolated on in Daniel Kahneman’s book, “Thinking Fast & Slow”, which [...]
In 1999 there was a meeting of prestigious environmentalists and academics promoting a theory of thought around environmental policymaking called “The Precautionary Principle”. In its strictest sense, and broken down to its most basic tenet, the principle states that “ultimate precaution should trump all other considerations in future
How does a brand make the transition from merely being well thought of to becoming beloved by its customers? Is it just about creating a great product or service, or does it
“Engagement” is the magic word when it comes to fan retention, something many brands struggle with because they lack interesting and appropriate content, consumer trust, or the wherewithal to listen and respond to the conversation consumers are having about them.
It’s no secret: if you want to connect with consumers, especially that valuable 18-34 demographic, you had better be online. While many of us are still in the habit of considering Google the be-all end-all of online companies, the reality is that Facebook stole Google’s crown in 2010, both in terms of visits as well as engagement (the average Facebook user spends 7 hours a month on the site!).
One Industrial Design Student’s Vision of the Future File this one under the heading of “I wish I had thought of this.” Industrial design student Andrew Kim, of College for Creative Studies, has created an innovative and sustainable concept on a contemporary classic. The time-tested and curved Coca-Cola package
Branding Lessons from the Olympic Games Behind every Olympian is a story of sweat, blood and tears. Behind every brand is a history of late nights and skipped meals. There are as many failed brands as there are athletes who would never see the Olympic flames in person. Athletes put in countless hours to hone [...]
Marc Gobé Updates Emotional Branding CPG Branding and Marketing Forum Member and industry hero of mine, Marc Gobé has recently updated his bestselling book, Emotional Branding. The revised edition includes the innovative branding and design pioneer’s winning strategies for branding success in the age of social
Don Watt, 1936 – 2009 Don passed away suddenly and unexpectedly on Wednesday December 23, 2009 at age 73. He was a true leader in our industry throughout North America and made his mark on so many iconic brands like the Home