Been Caught Stealing…
Knowing. Making. Doing.
CPG Branding and Marketing Forum member Marty Neumeier, Director of Transformation at Liquid Agency in San Francisco, just announced the latest in his in his “Steal This Idea” series. “If you want to innovate, you have to design,” Neumeier wrote about in The Designful Company. As he elaborates, the process of rapid prototyping may be foreign to most traditional business practices, but perhaps the time has come to more fully embrace design thinking.
But don’t take my word for it, steal some of Marty’s thoughts on your own at Liquid Agency, any one of his insightful books or his Twitter feed (all listed below).
Liquid Agency Brand Exchange Knowing. Making. Doing.
Neumeier on Amazon.com
Neumeier’s Twitter Feed MARTYneumeier