January 2014 16
Build Irrefutable Differentiation in 2014
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Register for a special live webcast event with Stephen Shapiro and Scott McKain Join Stephen and Scott for a live training session specifically for executives and innovation leaders who are: Disappointed with the lack of innovation

August 2013 14
Announcing the 2014 REBRAND 100® Global Awards!
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Enter by September 25, 2013! Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for

August 2013 09
Apple Seed Innovation
Posted By : Michael Giardina
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A biological study on animal behavior observed that “when a territory holder is challenged by a rival, the owner almost always wins the contest.” The study furthermore revealed that, “animals, including people, fight harder to

September 2012 27
Want a Futureproof Brand?
Posted By : Marc Stoiber
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Start with Uncomfortable Questions. Last week, I delivered a talk on motivating consumers to action. My formula for success boiled down to two simple fundamentals. Understand yourself, and understand your customer.

August 2012 09
Announcing the 2013 REBRAND 100 Global Awards!
Posted By : Thomas Gilmore
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Enter by September 26, 2012. Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for

August 2012 06
The Precautionary Principle of Marketing
Posted By : Michael Giardina

In 1999 there was a meeting of prestigious environmentalists and academics promoting a theory of thought around environmental policymaking called “The Precautionary Principle”. In its strictest sense, and broken down to its most basic tenet,

August 2011 12
Entry Discount for Forum Members
Posted By : Thomas Gilmore

Anaezi Modu, Founder and CEO of REBRAND™ has graciously offered to extend all members of the CPG Branding and Marketing Forum a $100 discount if they enter the 2012 REBRAND 100 Global Awards. Anaezi has been a

April 2011 09
I Smell a Scent Trend
Posted By : Tracy Pepe

What is a trend? For me, it is when the street meets the runway. In the world of scents, this is when a fragrance is found on the shelves of every day consumers at the

March 2011 22
Chasing “Thriller”
Posted By : Jim Joseph
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Are You Just Hoping for a Repeat? I just recently finished teaching an intensive weekend marketing course at NYU—all about building the brand experience. Toward the end of the class I do a section on

March 2011 14
Scent—Helping New Design!
Posted By : Tracy Pepe

Creativity is an interesting subject because it is manifested in good design. Design can be translated into various forms but in the end, it is an expression of new or inspiring ideas. I believe a