Archive for the ‘Inspiration’ Category

Build Irrefutable Differentiation in 2014

Register for a special live webcast event with Stephen Shapiro and Scott McKain Join Stephen and Scott for a live training session specifically for executives and innovation leaders who are: Disappointed with the lack of innovation ROI within their organization Struggling with what to do with “great” isn’t good enough to grow the business Unsure of [...]

Announcing the 2014 REBRAND 100® Global Awards!

Enter by September 25, 2013! Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for case studies on effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet business goals. Showcased [...]

Apple Seed Innovation

A biological study on animal behavior observed that “when a territory holder is challenged by a rival, the owner almost always wins the contest.” The study furthermore revealed that, “animals, including people, fight harder to prevent losses than to achieve gains.”  This phenomenon was extrapolated on in Daniel Kahneman’s book, “Thinking Fast & Slow”, which [...]

Want a Futureproof Brand?

Start with Uncomfortable Questions. Last week, I delivered a talk on motivating consumers to action. My formula for success boiled down to two simple fundamentals. Understand yourself, and understand your customer.

Announcing the 2013 REBRAND 100 Global Awards!

Enter by September 26, 2012. Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for case studies on effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet business goals.

The Precautionary Principle of Marketing

In 1999 there was a meeting of prestigious environmentalists and academics promoting a theory of thought around environmental policymaking called “The Precautionary Principle”. In its strictest sense, and broken down to its most basic tenet, the principle states that “ultimate precaution should trump all other considerations in future

Entry Discount for Forum Members

Anaezi Modu, Founder and CEO of REBRAND™ has graciously offered to extend all members of the CPG Branding and Marketing Forum a $100 discount if they enter the 2012 REBRAND 100 Global Awards. Anaezi has been a longtime member of our forum and has worked tirelessly in support of the branding community through her work at REBRAND™. [...]

I Smell a Scent Trend

What is a trend? For me, it is when the street meets the runway. In the world of scents, this is when a fragrance is found on the shelves of every day consumers at the same time that it is being used as the main ingredient of some new fine fragrance launches. For

Chasing “Thriller”

Are You Just Hoping for a Repeat? I just recently finished teaching an intensive weekend marketing course at NYU—all about building the brand experience. Toward the end of the class I do a section on “making good choices”. I believe that the secret to successful marketing lies with making good

Scent—Helping New Design!

Creativity is an interesting subject because it is manifested in good design. Design can be translated into various forms but in the end, it is an expression of new or inspiring ideas. I believe a few recognize the energy as God or Intuition speaks to them through one of