Author Archive

I Love to Be Inspired

In my last post about “Podcamp 2010″ I talked about the notion of the unconference for anyone interested in exploring the cutting-edge of social media. I don’t want to be redundant here but If you stick with my slight repetition you’ll see where I’m going with

The Unconference, Everybody’s a Rock Star

Podcamp Offers Fresh Perspectives on Social Media In Mitch Joel’s book “Six Pixels of Separation” he talks about a new kind of conference that is being created by people who are organizing online but meeting up in the real world. Anyone can create an unconference and anyone can speak at an unconference.

I’m In Love

Reflections on Romance With Valentine’s day coming up I thought I would publicly declare that I’m in love! Its a rare occasion to have such a great experience with a brand that you fall in love. In this

Is There Only One Right Answer?

“the lack of real innovation in business is because “we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo”

Innovation and Ketchup Flavored Candy

What is New Product Innovation Anyway? To me new product innovation is about predicting what consumer needs and desires will be, seeing the white space in the market and providing a solution to the future need (and hopefully before anyone else does).

Farewell to a Canadian Branding Icon

Don Watt, 1936 – 2009 Don passed away suddenly and unexpectedly on Wednesday December 23, 2009 at age 73. He was a true leader in our industry throughout North America and made his mark on so many iconic brands like the Home

Why Design Matters

More often buying decisions are being made at the point of purchase and shoppers are being forced to sift through a lot of visual noise and confusion.