January 2014 12
What Future for Brand Design Companies?
Posted By : Rowland Heming
Comments Off on What Future for Brand Design Companies?

The last 50 years has seen a rise in the realisation of the power of brand design, coming from what was before, just a part of the advertising process, today, brand design has become one

January 2011 18
How to Make a Package Design Store-Check
Posted By : Rowland Heming

Any new design initiative must be preceded by some form of market investigation, because without an understanding of the context within which a package or brand must communicate, any such initiative would be undertaken with

April 2010 26
Brands: Paying Attention to Colour
Posted By : Rowland Heming

When you come to think about it, colour is one of the most effective tools that package designers and marketers have at their disposal, and yet it is probably one of the most overlooked.

February 2010 08
Value: The Old Rules No Longer Apply
Posted By : Rowland Heming

Have you noticed how our shopping habits are changing? : Consumers today are choosing to trade up towards the purchase of quality and luxury products, but at the same time these same consumers, are also

January 2010 26
Posted By : Rowland Heming

“It’s not the things we look at, but the way we look at things” The question is, how can we promote innovation on a regular basis and harness it throughout our professional lives for ourselves, or