January 2011 10
Brand Resolutions
Posted By : Rochelle Fainstein

What Do You Want, What Do You Need? It’s the first year of a new decade and while we consider and promise ourselves ways we can make this new one rewarding for our bodies and

November 2010 30
Here’s to Beer!
Posted By : Rochelle Fainstein

It is very easy to assume that innovation and creativity in today’s world is the exclusive domain of the new age industries and brands.  We are constantly in awe of the speed with

November 2010 11
Home Improvement Faces Opportunity
Posted By : Rochelle Fainstein

Brands Can Bust Through with Forward Facing Trends Let’s start with the good news. As a result of the economic downturn, we’re now working with consumers who are ready to work—on their homes that is.

September 2010 15
Message In the Bottle
Posted By : Rochelle Fainstein

As all the forward-thinking players of the CPG market ramp up their efforts in reducing carbon footprint through packaging innovation, creating packaging that is fully recyclable, lighter and more locally distributed, the wine category in

June 2010 22
Reviving the Retail Giants
Posted By : Rochelle Fainstein

Here is the basic fact: Once you’ve stumbled into the sportswear forest at a Macy’s, Nordstrom, Bloomingdales or Lord & Taylor you could pretty much forget if you’re in the

February 2010 25
How Are Women Changing the World?
Posted By : Rochelle Fainstein

The Rising Deciders There’s more and more talk recently of women superseding men in the workforce as they become increasingly more educated, completing degrees that are more advanced than those of their male counterparts, and

January 2010 08
Can Luxury Be Sustainable?
Posted By : Rochelle Fainstein

Cheers to Veuve Clicquot and the Trend of Luxurious Sustainability The French champagne brand Veuve Clicquot has a history of being progressive. In 1805 Mdme Clicquot Ponsardin made history when she assumed the

December 2009 15
Think Inside the Big Box
Posted By : Rochelle Fainstein

Why you should become pallet-able with retail-ready packaging As a woman, there is always a great desire to be both strong and beautiful. We want to carry the contents and associated weight of each day