August 2013 09
Apple Seed Innovation
Posted By : Michael Giardina
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A biological study on animal behavior observed that “when a territory holder is challenged by a rival, the owner almost always wins the contest.” The study furthermore revealed that, “animals, including people, fight harder to

August 2012 06
The Precautionary Principle of Marketing
Posted By : Michael Giardina

In 1999 there was a meeting of prestigious environmentalists and academics promoting a theory of thought around environmental policymaking called “The Precautionary Principle”. In its strictest sense, and broken down to its most basic tenet,

July 2012 17
The Client and Agency Relationship
Posted By : Michael Giardina
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4 Things Each Can Do To Build It The Client and Agency relationship is typically an evolving, and at times, interesting dynamic in its mix of corporate political formality and genuine human interaction. At its