April 2011 11
Dimensions of Compatibility
Posted By : Jeff Boron

How does a brand make the transition from merely being well thought of to becoming beloved by its customers? Is it just about creating a great product or service, or does it

January 2010 20
Can Brands Connect People?
Posted By : Jeff Boron

The Brand Platform Comes to Life in the Age of Social Marketing Now more than ever, exercises that develop and fine tune a brand’s fundamentals, or brand platform, are important not only as an internal