August 2012 06
Targeting Moms. Forgetting Dads.
Posted By : Jeannie Chan
Comments Off on Targeting Moms. Forgetting Dads.

With the London Olympics underway, there has been much discussions about the commercials being aired during the Games.  At a recent #blogchat, one question that was heatedly debated was the female-oriented P&G commercials.  P&G had

May 2012 17
Facebook Can’t Do Magic
Posted By : Jeannie Chan

With the Facebook IPO, there has been a lot of discussion on the value of Facebook. Grounded in that discussion, there has also been a lot of chatter about Facebook’s revenue stream, generated through advertising.

April 2011 13
Updating a Logo vs. Changing a Logo
Posted By : Jeannie Chan

It’s been a while since Starbucks announced the logo change.  We are now seeing that logo in action.  New commercials have rolled out with the new logo, and new cups are rolling through inventories. Despite the age of

March 2011 21
Product as Display
Posted By : Jeannie Chan

Sometimes, the best display vehicle is simply your own products displayed dramatically. It doesn’t take special shippers. It doesn’t take special packs. It doesn’t take anything

January 2011 09
Is There a Right P?
Posted By : Jeannie Chan

Have the Four Ps of Marketing Become Blurred? Over at our LinkedIN Discussion Board, a lively discussion is taking place on Four Ps of Marketing. For those of you who are unfamiliar, the Four Ps

September 2010 13
What’s in a name?
Posted By : Jeannie Chan

“What’s in a name? That which we call a rose by any other name would smell as sweet.” – Juliet Would it really?

April 2010 12
The Art of Abandonment
Posted By : Jeannie Chan

Recently, I noticed a new something. Perhaps it’s nothing, or perhaps it’s the beginning of a new fad in the world of advertising. Two major brands have been using self-deprecating  humor, by abandoning their past.

February 2010 28
Have Brand Marketers Lost Control?
Posted By : Jeannie Chan

Branding Beyond the Brief Elsewhere on the world wide web, there is a challenge to state the difference between a brand and a commodity in a sentence or less. Many marketers answered the challenge. After

February 2010 17
What Can We Learn from Vancouver?
Posted By : Jeannie Chan

Branding Lessons from the Olympic Games Behind every Olympian is a story of sweat, blood and tears. Behind every brand is a history of late nights and skipped meals. There are as many failed brands