Posts Tagged ‘Unilever’

Shopper Marketing—The ‘Not So’ Silent Salesman

The Role of the Package In-Store What motivates shoppers to go to the supermarket? Well mostly it seems, it just to buy a small number of items on a day to day basis (62% of all shopping trips, according to Unilever’s 2004 US study—Trip Management—The Next Big Thing), these shoppers are quick and determined, they [...]