Posts Tagged ‘scent’

The Perception of Scent

Tracy’s Scented Spaces Series This is a direct follow up to my scented diary series post on June 30th. Recently a group of teens started a protest against Abercrombie and Fitch in San Francisco, CA. Image courtesy of Teens Turning Green. The focus of the protest—the

Why New York Smells!

Ever so often, I find a research study and breath a deep breath of relief. Recently a researcher Leslie Vosshall of Rockefeller University presented a five-year study to a group of academics in New York. The study was aimed at creating a “smell demography” of New

What Makes a Good Branding Scent?

Aromatic treasures found in wet soil, the freshness of the earth, the ripe aroma found underneath the snow and salt. Yes, for those who live in a climate of seasons with snow, a spring aroma has began, capturing the hearts of many – the smell of spring is in the air.