Posts Tagged ‘Procter & Gamble’

Family Movie Night Makes a Comeback

Walmart and P&G Present the Jensen Project A funny thing happened on the way to 1,000 cable and satellite stations—it became harder to find quality family entertainment on television. Gone are the days of the wonderful world of the Sunday night movie. With unlimited choices, questionable content and repetitive story lines, television programming just isn’t what [...]

What If…Students Could Explore Innovation?

OSU Fisher College of Business “What If” Summit I recently received an invitation from fellow CPG Branding and Marketing Forum member, Michael Bills, to travel to the heart of Buckeye Country and learn about business innovation at the first annual “What If” summit at The Ohio State University. The two-day

What Makes a Good Branding Scent?

Aromatic treasures found in wet soil, the freshness of the earth, the ripe aroma found underneath the snow and salt. Yes, for those who live in a climate of seasons with snow, a spring aroma has began, capturing the hearts of many – the smell of spring is in the air.

The Battery Category Powers Inspiration

Energizer Sales and Support Are Up According to Jack Neff’s recent Advertising Age article, Zhu Zhu Pets may have helped the battery category through the holidays, but it may not be the only thing powering the category.