Posts Tagged ‘Packaging’

Mobilize Your Packaging

Three New Trends in Tech Savvy Packaging We’ve all seen ‘em. Those attention-getting, conversation-starting trends. As an avid trend spotter, I’ve learned that simply citing trends does not equal the long view necessary for true brand stewardship. After all, trends have short-term memories whereas

Shopper Marketing—The ‘Not So’ Silent Salesman

The Role of the Package In-Store What motivates shoppers to go to the supermarket? Well mostly it seems, it just to buy a small number of items on a day to day basis (62% of all shopping trips, according to Unilever’s 2004 US study—Trip Management—The Next Big Thing), these shoppers are quick and determined, they [...]

How Hot Do You Like It?

Tabasco Heats Things Up with Social Media Facebook asked me to become a fan of Tabasco the other day. Of course, I responded immediately. I’ve been a Tabasco enthusiast for as long as I can remember. While I’m a proponent of a great many consumer products, only a few rank highly enough to be “fan-worthy” on the [...]