Posts Tagged ‘DIY’

Home Improvement Faces Opportunity

Brands Can Bust Through with Forward Facing Trends Let’s start with the good news. As a result of the economic downturn, we’re now working with consumers who are ready to work—on their homes that is. While massive remodeling projects are pretty much out the window, consumers are more engaged in smaller, more

Color Wars

There were the cola wars, and then the french fry wars…now we are witnessing the color wars. All the major paint brands have been ramping up their marketing and offering all sorts of value added services to lure the DIY (do-it-yourself) decorator to buy paint, specifically their paint. And they are including women in their