Posts Tagged ‘consumer trust’

How To Drive Sustainable Brand Engagement…

“Engagement” is the magic word when it comes to fan retention, something many brands struggle with because they lack interesting and appropriate content, consumer trust, or the wherewithal to listen and respond to the conversation consumers are having about them.

Why More Brands Are Joining Facebook…

It’s no secret: if you want to connect with consumers, especially that valuable 18-34 demographic, you had better be online. While many of us are still in the habit of considering Google the be-all end-all of online companies, the reality is that Facebook stole Google’s crown in 2010, both in terms of visits as well as engagement (the average Facebook user spends 7 hours a month on the site!).