There were the cola wars, and then the french fry wars…now we are witnessing the color wars. All the major paint brands have been ramping up their marketing and offering all sorts of value added services to lure the DIY (do-it-yourself) decorator to buy paint, specifically their paint. And they are including women in their
When you come to think about it, colour is one of the most effective tools that package designers and marketers have at their disposal, and yet it is probably one of the most overlooked. Knowing that colour can be used to identify and position a brand, and that it can be used to create an emotive response in a consumer’s mind, informing, reassuring and creating desire, you wonder why we just don’t pay enough attention to it!