Archive for the ‘Sustainability’ Category

AdAge: Unilever Sees Green

Somewhere over the rainbow lies $5 billion in savings for the package-goods industry.

Using a color-harmonization program called Project Rainbow, Unilever is reducing the more than 100 hues it uses on its spreads and

What is Sustainability?

Packaging and the Triple Bottom Line Recently there has been great emphasis on the issue of sustainability. Every newspaper, magazine and television network has produced stories on sustainability and the