In 1999 there was a meeting of prestigious environmentalists and academics promoting a theory of thought around environmental policymaking called “The Precautionary Principle”. In its strictest sense, and broken down to its most basic tenet, the principle states that “ultimate precaution should trump all other considerations in future
My job is creating futureproof brands for clients. I believe those brands are built on sustainability, innovation, design, insight and sociability. Among these attributes, insight has a special place. Get it right, and your brand lines up with what tomorrow’s consumers demand. Get it wrong, and you become the next
We live in a time of unprecedented chaos. Whether it’s economic, environmental, technological or cultural uncertainty, the world we inhabit isn’t easy for people, or brands to navigate.
Anaezi Modu, Founder and CEO of REBRAND™ has graciously offered to extend all members of the CPG Branding and Marketing Forum a $100 discount if they enter the 2012 REBRAND 100 Global Awards. Anaezi has been a longtime member of our forum and has worked tirelessly in support of the branding community through her work at REBRAND™. [...]
What is a trend? For me, it is when the street meets the runway. In the world of scents, this is when a fragrance is found on the shelves of every day consumers at the same time that it is being used as the main ingredient of some new fine fragrance launches. For
Creativity is an interesting subject because it is manifested in good design. Design can be translated into various forms but in the end, it is an expression of new or inspiring ideas. I believe a few recognize the energy as God or Intuition speaks to them through one of
Innovative Scent Delivery System Years ago, the thought of a scented e-mail or a device connected to our home entertainment centers that allows us to enjoy specific aromas while watching theater or gaming was merely fanciful. The idea that we can become part of the experience by
University of Cincinnati Showcases Pioneer Designer The legacy of design pioneer Donald Deskey will be on display starting Jan. 6 in the Reed Gallery of the College of Design, Architecture, Art and Planning. Paired with the exhibit
Another Day, Another App … Certainly Seems Like That, Right? Everyday there are more apps to choose from for the iPhone, iPad, Android, etc. In fact not a day goes by where we are not thinking of a new app idea for a client. It’s fun and
Today I experienced one of the worst scented spaces I’ve encountered to date. I was standing in line at my local bank, prepared to discuss some issues with the teller and out of nowhere I heard a soft “psst”. The next thing I knew, a foul rendition of a tropical
