Author Archive

Targeting Moms. Forgetting Dads.

With the London Olympics underway, there has been much discussions about the commercials being aired during the Games.  At a recent #blogchat, one question that was heatedly debated was the female-oriented P&G commercials.  P&G had long used the slogan “Proud Sponsor of Moms”.

Facebook Can’t Do Magic

With the Facebook IPO, there has been a lot of discussion on the value of Facebook. Grounded in that discussion, there has also been a lot of chatter about Facebook’s revenue stream, generated through advertising. With that discussion, many marketers have weighted in.

Updating a Logo vs. Changing a Logo

It’s been a while since Starbucks announced the logo change.  We are now seeing that logo in action.  New commercials have rolled out with the new logo, and new cups are rolling through inventories. Despite the age of this particular news, this topic has remains to be one of the most popular

Product as Display

Sometimes, the best display vehicle is simply your own products displayed dramatically. It doesn’t take special shippers. It doesn’t take special packs. It doesn’t take anything

Is There a Right P?

Have the Four Ps of Marketing Become Blurred? Over at our LinkedIN Discussion Board, a lively discussion is taking place on Four Ps of Marketing. For those of you who are unfamiliar, the Four Ps are Product, Price, Promotion, and Place. These 4Ps were originally proposed by E. Jerome McCarthy in the

What’s in a name?

“What’s in a name? That which we call a rose by any other name would smell as sweet.” – Juliet Would it really?

The Art of Abandonment

Recently, I noticed a new something. Perhaps it’s nothing, or perhaps it’s the beginning of a new fad in the world of advertising. Two major brands have been using self-deprecating  humor, by abandoning their past.

Have Brand Marketers Lost Control?

Branding Beyond the Brief Elsewhere on the world wide web, there is a challenge to state the difference between a brand and a commodity in a sentence or less. Many marketers answered the challenge. After all, most of us think we know the difference. Many of us make a living based on how

What Can We Learn from Vancouver?

Branding Lessons from the Olympic Games Behind every Olympian is a story of sweat, blood and tears. Behind every brand is a history of late nights and skipped meals. There are as many failed brands as there are athletes who would never see the Olympic flames in person. Athletes put in countless hours to hone [...]