An Avenue for Sharing Ideas
With the London Olympics underway, there has been much discussions about the commercials being aired during the Games. At a recent #blogchat, one question that was heatedly debated was the female-oriented P&G commercials. P&G had
With the Facebook IPO, there has been a lot of discussion on the value of Facebook. Grounded in that discussion, there has also been a lot of chatter about Facebook’s revenue stream, generated through advertising.
It’s been a while since Starbucks announced the logo change. We are now seeing that logo in action. New commercials have rolled out with the new logo, and new cups are rolling through inventories. Despite the age of
Sometimes, the best display vehicle is simply your own products displayed dramatically. It doesn’t take special shippers. It doesn’t take special packs. It doesn’t take anything
Have the Four Ps of Marketing Become Blurred? Over at our LinkedIN Discussion Board, a lively discussion is taking place on Four Ps of Marketing. For those of you who are unfamiliar, the Four Ps
“What’s in a name? That which we call a rose by any other name would smell as sweet.” – Juliet Would it really?
Recently, I noticed a new something. Perhaps it’s nothing, or perhaps it’s the beginning of a new fad in the world of advertising. Two major brands have been using self-deprecating humor, by abandoning their past.
Branding Beyond the Brief Elsewhere on the world wide web, there is a challenge to state the difference between a brand and a commodity in a sentence or less. Many marketers answered the challenge. After
Branding Lessons from the Olympic Games Behind every Olympian is a story of sweat, blood and tears. Behind every brand is a history of late nights and skipped meals. There are as many failed brands