January 2010 29
Should We Settle for Intuition?
Posted By : Tom Huetz

Be creative. Or, just ask! Often, we are creating designs for brands where there is no budget for consumer testing. That leaves us at the mercy of our own intuition and experience to determine whether

January 2010 24
Stay Focused on the Relationship
Posted By : Tom Huetz

Honor and Respect the Consumer and Brand As CPG professionals, we identify white space opportunities for bringing new brands to market, or for repositioning brands in an ever-changing environment to stay ahead of the competition.